Our Story

My name is Sarah E. Williams and I’ve always been a lover of greeting cards and empowering messages. As a creative writer I’ve often used words to uplift those in my life. In 2011 as my aunt was navigating her breast cancer journey she shared many people she spoke with on a regular basis pulled away. I discovered unfortunately this is not uncommon. Many people don’t know what to say when their loved one is going through something like cancer therefore choose not to say anything out of fear of offending or saying the wrong thing. I understand and was determined to make sure this particular void could be filled, so those who matter to us most know they always matter.

As a creative and empathetic writer I knew my first line of cards would be dedicated to those impacted by cancer - helping them find the words during a moment when they are hard to find. Over the last decade I spent time researching, speaking to and collecting firsthand information from cancer patients, survivors, and their loved ones to answer these two important questions: What are the words you needed to hear most on your journey? And when did you need to hear them? 

My first line of cards entitled Moments That Matter Along the Cancer Journey not only give the words to say to your loved ones affected by cancer, but when to provide the supportive messages along specific touch points in their journey. It is my hope that these cards encourage and touch the hearts of those you care for with messages that uplift them, beyond words.